Design E-commerce Website for better conversions

February 1, 2021

Design E-commerce Website for better conversions

Visually your business seems well and good, but is your online business really getting you enough profit you deserve? Today, GoKommerce will open the discussion of some serious topic that disturbs many Ecommerce owners in the current digital stage. Are you ready to design your online store for better conversion sales? C'mon, let dig in further… No portion of the consumer experience can be skipped to raise sales volume on your e-commerce platform. From your homepage to your checkout page, you need to build every part of your e-commerce site deliberately.
What is actually a Conversion?
A conversion is an activity performed on a website by a visitor that enables him or her to "be more" a buyer. That means that the rate of acquisition is the proportion of visitors to a site who genuinely be customers. 
The most meaningful conversion is certainly purchased in the online sales world. Consequently, the e-commerce conversion rate is the number of visitors who finish an order.
Here are some ways to increase your ecommerce conversion rate
1. Quality product images
2. Product videos
3. Customizable products
4. Free shipping
5. Sales and performance reporting
6. Reduce shopping cart abandonment
7. Determined shopping cart
8. Show contact info, offer live chat
9. Address changeability
10. Multiple payment options
11. Powerful value proposition
12. Better search & filter
13. Promote shopping cart contents
14. Anytime account registration
15. Product reviews
16. Cogitative upselling
17. Meaningful Calls to actions
18. Back-ordering gear
19. Better Analytics from Google

1. Quality product images
The audience wants to see what they deserve. Using high-quality images of your online store product is one of the initial strategies to improve e-commerce conversion rates. The greater the stronger. Prove the goods from various angles and in perspective, enable them zoomable.
2. Product videos
Images are fine, but the next move before actual interaction and sensation is stronger with video. Do them for part of your stocks and if you're not making product videos to see if it impacts.
3. Customizable products
Customizing your store product attributes based on product color, size, weight, style, and design is important to describe boost up your customer interest over a particular product. This helps increase sales volume in comparison to previous sales. 
4. Free shipping
85% of customers expect free delivery or shipping option for their online orders but not all business owners are happy offering free shipping due to the loss or profit damage they face. But cool, how come Amazon and many other Ecommerce industries offer this method and enjoy the fruit of victory in online business? In my upcoming videos, I will share with you some strategies to follow and let you succeed if planning to build or manage an online store. 
5. Sales and specials event selling
Time and season determine a sales graph for a business. Based on various seasons and festivals, offers or discounts are implied over products enhancing the level of conversion. 
6. Reduce shopping cart abandonment
Abandonment of shopping carts ensures the failure of a consumer who is passing through an online store's check-out process but finally stops purchasing. Those wishlists or cart abandoned products are promoted on various campaigns increasing conversions.  
7. Determined shopping cart
Adding goods to a cart so that they can return later is typical behavior. If they find the contents of the shopping cart have expired upon their return, they are unwilling to start from zero. 
About the solution? Stubborn carts for sales. The shopping cart can wait for users to return for a day or even a week after using a durable bookmark. Well, an option here is to give your customers the option of saving their product from the abundant shopping cart. 
8. Show contact info, offer live chat
Always keep the distance between customers and your business transparent as it will improve your trust level from the audience or consumers. Include your real contact details [phone number and mail id] in your Ecommerce website. This will help consumers contact you directly regarding products or services.   
9. Address changeability
Just like the previous note, an address is also crucial to maintain perfect trust before purchasing online. 
10. Multiple payment options
When it comes to multiple payment gateways, GoKommerce offers various payment integration such as PayPal, Stripe, RazorPay, COD or cash on delivery, debit card payment, credit card or other online banking modes, giving your customers the full freedom to purchase from your online store. 
Features from GoKommerce that help convert better sales:
GoKommerce has amazing Ecommerce features that help build, manage and market your online business. Features like a product management tool, order management, CRM, Marketing tool, analytic and reporting suite, payment gateways, etc. So, if you are interested to increase your ecommerce website conversion rate, why not redesign or build a platform from scratch?


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